“Strategy affects Design…”
Client: “Performance metrics, market landscape, product strategy? You don’t sound much like a designer. Shouldn’t we be discussing color options and page templates?”
Designer: “Design is the physical, or in this case digital, manifestation of your product strategy. Of course we could define your customers’ experience with ‘paint by number’. But I think you’d agree we should figure out what you want to say to your customers and why before we dive into how we’re going to say it.”
- Courtesy of Luke Wroblewski
Can all of the User Experience Designers please proclaim a collective “Duh!”
Strategy affecting design, not exactly a novel concept, yet if you investigate the many interactive and digital marketing organizations you will find that most of them separate there User Experience Departments from there Strategy Departments. This is a topic Bokardo’s Joshua Porter and I whole-heartedly agree on. You cannot implement an effective strategy without having the User Experience Designer present during the creation of that strategy.
A UX Designers job is to create a design that will best serve its users, but lets not forget why we are creating these products in the first place, to make money. The old saying “money talks” still applies and if agencies really want to maximize there potential they may want to start including there designers a little bit earlier in the planning stages. Although designers are responsible for the typography, the user flow, the color palette, they need to become part of the process that helps drive those choices. It’s all about the strategy people!!
Filed under: design strategy, experience design, strategy, user experience | Leave a Comment
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