Archive for the 'design strategy' Category
How does Design mature…..
I recently stumbled upon an interesting PDF paper created by Jess McMullin commenting on what he believes is Designs EVOLUTION in business.
It’s pretty interesting and makes you think about how Design can make an impact on how companies are run and how services can be improved through design.
After taking a look I realized a lot [...]
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“Strategy affects Design…”
Client: “Performance metrics, market landscape, product strategy? You don’t sound much like a designer. Shouldn’t we be discussing color options and page templates?”
Designer: “Design is the physical, or in this case digital, manifestation of your product strategy. Of course we could define your customers’ experience with ‘paint by number’. But I think you’d agree we [...]
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I’m happy to report that one of California’s prestigious art colleges, the California College of Arts, is going to begin offering an MBA in Design Strategy Fall of 2008. Traditional business schools are beginning to participate and realize that Business cannot evolve and continue to succeed without new innovation. Stanfords newly formed [...]
Filed under: MBA, business, d-schools, design, design strategy, experience design, innovation | 4 Comments
